The Roots of Our Roots
“We started with a simple belief: that knowledge is the most potent herb of all.”
— Rachele Sanchez, aka Pharmer Cabrona, Founder
HeavenlyHerbs began in 2016 as a home cultivation journey for Rachele Sanchez, aka Pharmer Cabrona, rooted in curiosity, self-sufficiency, and a deep respect for the plant. As cannabis legalization expanded and the demand for trustworthy education grew, she launched workshops, guides, and community resources in 2021 to help new growers cultivate with confidence.
That mission evolved into Exhale, a community-centered event series co-founded with Fame Neal, creating welcoming spaces where people could gather, learn, heal, and enjoy cannabis free from judgment or stigma. Through educational programming, wellness experiences, and meaningful connection, Exhale has brought communities together in Philadelphia, Miami, New York, and beyond.
Today, HeavenlyHerbs is entering its next chapter. With the acquisition of new farmland, we are building a regenerative farm and community sanctuary dedicated to cultivation, education, healing, and reconnecting people with the land and one another.
REGENERATIVE JUSTICE • SOIL HEALTH • COMMUNITY RESILIENCE • FOOD SOVEREIGNTY
The Future of Cultivation
We believe that regenerative growing is not just a practice for today, but a necessity for the generations to come. By prioritizing soil health and community resilience, we ensure that the knowledge and medicine we cultivate today remain accessible and sustainable for future generations. Our mission is to empower individuals to reclaim their independence through education and grassroots initiatives, building a world where self-reliance is the standard, not the exception.